Tru Kids Brands™ Bringing Toys“R”Us® Stores Back to the United States

July 18th, 2019 by

Tru Kids partnering with b8ta to bring reimagined Toys“R”Us stores to U.S. kids and families; will apply b8ta’s experiential retail model to create a playful in-store experience Parsippany, NJ & San Francisco, CA – July 18, 2019 – Tru Kids BrandsTM (“Tru Kids”), the proud parent of the Toys“R”Us… Read More

Iconic Toys“R”Us® and Babies“R”Us® Brands Return to Australia and Launch in New Zealand, Heralding an Exciting New Era in Play Experiences

June 5th, 2019 by

Tru Kids Inc, the US-based parent company of Toys“R”Us and Babies“R”Us, and Hobby Warehouse Pty Ltd in Australia today announced an exclusive licensing agreement which will see the Toys“R”Us and Babies“R”Us brands return to Australia and make their debut in New Zealand. The new license agreement, effective today, includes rights… Read More

Toys“R”Us Emerges with New Vision, Team & Global Strategy

February 11th, 2019 by

PARSIPPANY, N.J., Feb. 11, 2019 /PRNewswire/ — Toys“R”Us® has officially emerged as a new company, with new leadership and a new vision to deliver the magic of its iconic brands around the world. Effective January 20, 2019, the new company, Tru Kids Inc. doing business as Tru Kids Brands… Read More