Established 1948
Established 1965
Established 1996
Our star brands are globally-recognized household names.
Star Brand
The Champions of Play
Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.
Star Brand
Trusted Resource for Families
Babies“R”Us is a star brand in the Tru Kids family. For over 30 years, it has been known for its knowledge of families and keeping baby happy and healthy.
Star Brand
Our Beloved Mascot
Geoffrey is a star in the Tru Kids family. He’s been a beloved mascot for over 50 years. Adored around the world, he invites kids of all ages to play and have fun.
Our consumer brands include many kids-and-parent-focused products.
Year Established
Countries
Branded Stores
Years Heritage
Our leadership team has decades of experience as brand operators.
Richard Barry
CEO & President
Yehuda Shmidman
Vice Chairman
Matt Finigan
CFO & Treasurer
Anand Shah
General Counsel & Secretary
Rob Magarino
COO
Jamie Uitdenhowen
President, Toy Retail Showrooms
Brian Maeda
Chief Business Development Officer
Read new articles and press below. For fact sheet and interview requests, contact us.
29 Oct 2020
Tru Kids Brands™ (“Tru Kids”), the proud parent of the Toys”R”Us® brand, today relaunched its annual Geoffrey’s Hot Toy List for the 2020 holiday season. As the leading authority on...