Macy’s and WHP Global Partner to Bring Universally Beloved Toys”R”Us Brand Back to American Shoppers

August 19th, 2021 by

Beginning today, Macy’s customers can experience the expansive assortment of Toys”R”Us products online exclusively at and, powered by Macy’s digital and fulfilment ecosystem   Fans of the brand can shop Toys”R”Us destinations in more than 400 stores next year  New York, NY – August 19, 2021 – Macy’s,… Read More

WHP Global Acquires Controlling Stake in Toys“R”Us

March 15th, 2021 by

  WHP becomes significant shareholder in parent company of Toys“R”Us and Babies“R”Us   Iconic toy and baby brands will be managed by WHP   Brands generate over $2 billion in global retail sales annually through nearly 900 branded stores and ecommerce sites in more than 25 countries   New York,… Read More

Toys“R”Us® Unwraps Its 2020 Holiday Hot Toy List

October 29th, 2020 by

Tru Kids Brands™ (“Tru Kids”), the proud parent of the Toys”R”Us® brand, today relaunched its annual Geoffrey’s Hot Toy List for the 2020 holiday season. As the leading authority on all things play, the Toys”R”Us team has uncovered the biggest toy trends and play patterns, selecting the top 20… Read More